The best work we do is under NDA. Here's how a mandate unfolds — the numbers come out on the call.

A Series B mobile subscription app

The challenge

Strong top-of-funnel installs, but trial-to-paid conversion and Store ranking had both plateaued for two consecutive quarters.

Our approach

We ran a joint ASO and monetization audit in the first three weeks — rebuilding the store creative set, re-sequencing the paywall around the product's actual 'aha moment', and rewriting metadata around underused high-intent keywords. Paid UA and organic ASO were then run from one shared testing backlog instead of two disconnected roadmaps.

A challenger fintech pre-Series C

The challenge

Paid acquisition was efficient, but sales cycles were stalling at the trust gate — prospects couldn't find enough credible presence outside the product's own site.

Our approach

We built a six-month owned and earned media plan alongside the paid program: press placement support, a review and sentiment program across the platforms prospects actually checked, and a LinkedIn-led social presence for the founding team, coordinated with the same messaging framework driving paid creative.

A D2C brand scaling past its first hero product

The challenge

Performance creative had fatigued badly — the same three ad angles had been running, with diminishing returns, for over a year.

Our approach

We stood up a short-form video production line producing new format tests weekly rather than quarterly, feeding directly into the paid social account so winning hooks reached spend within days. Editorial social content ran in parallel to keep organic reach compounding alongside paid.